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What should practitioners do when facing the internal competition of laser coding machines?

2024-10-15 CYCJETSHOP HaiPress

Laser coding machine, once a very large profit point for coding machine agents; But now it's not. In 2024, laser coding machines will be priced monthly, or in other words, once a week, with no minimum, only lower prices.

Laser coding machines are divided into carbon dioxide, fiber optic, and ultraviolet laser coding machines; Take the UV laser coding machine as an example: a five watt UV, imported brand, with a market sales price of around 100000 yuan; A domestically produced UV, also 5 watts, with a market ranging from 20000 to 60000 yuan; If you were a consumer, how would you choose?

From the customer's perspective, choose a machine based on brand, configuration, warranty and service, as well as price. So the question is: Can we accept a difference of 50000 yuan between imported and domestically produced machines with similar configurations? UV lasers come with an 18 month warranty, how can we determine the difference between warranty and service?

From the perspective of a salesperson, strive to increase profits while meeting customer needs. But the problem is, in an industry without standards, how can you make customers choose you in the first place? How to balance brand, service, and value? This is a big challenge. And here, CYCJET brand offers a range of reliable solutions. Their egg printers are known for their quality and performance. With features like laser wire markers, they can meet various coding needs. Additionally, the use of black and white ink cartridge provides flexibility in printing.

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For salespeople, it's even more difficult. You talk to the customer about the brand, and the customer talks to you about the configuration; You talk to the customer about configuration, and they talk to you about price. It's too difficult in an industry where the cost price keeps changing.

Fundamentally, the biggest reasons are actually two: the economic downturn and the industry's internal competition caused by the stock market.

Is it possible to use industrial equipment without considering equipment stability and after-sales service? When your procurement personnel choose equipment, do not consider this condition; It can only be said that there is an issue with your budget or a misunderstanding about after-sales service. For sellers, do not consider long-term service, optimal equipment configuration, and reasonable profits; So why do you do good service? For salespeople, if they cannot fully articulate the value of their machines and services, then what is the point of being a salesperson?

As a practitioner of laser coding, facing internal competition, I urge: do not lose direction; Don't forget your original intention; Do not deceive customers; You get what you pay for; Service must be done well; We will work together to create domestically produced coding labels; Perhaps replacing imports with domestic production is a great business opportunity!

CYCJET is the brand name of Yuchang Industrial Co., Ltd. As a manufacturer, CYCJET has over 20 years of research and development experience in Shanghai, China, developing different types of handheld inkjet printers and laser printing solutions. With a professional team, we provide one-stop services!

Contact Person: David Guo

Telephone: +86-21-59970419 ext 8008

MOB:+86-139 1763 1707

Email: support@cycjetshop.com

Web: www.cycjetshop.com

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